Perspective and Ideas on Marketing, eBusiness, Leadership, & Life

September 29, 2006

Decker Marketing.


Sam Decker has spent his career as a marketing leader in startups, as a consultant and recently for Dell — maximizing marketing, technology and online business results. As Senior Manager of Dell Consumer eBusiness for four years, Sam drove 4x growth in online conversion rates and consumer online sales of over $3 billion. Sam launched Dell’s Consumer CRM & Segmentation team, improving processes for sales call routing, direct mail, email, and customer experience.

Today, Sam is VP of Marketing & Products for Bazaarvoice (www.bazaarvoice.com).

Sam is a recent Green Belt, but a lifelong student of continuous marketing improvement through statistical analysis and creativity. He is also author of “301-do-it-yourself Marketing Ideas” and “How to Market with Computer User Groups.”

Sam holds a bachelor of sciences degree in business marketing management from California Polytechnic University, San Luis Obispo, California. He enjoys basketball, water-skiing, reading, movies, and any activity with his family.


One comment

  1. Mr Sam,I am a cameroonian working with AC NIELSEN in the department of marketing research.Please can you by sending methods and technics to analyse Trade Marketing and Distribution?

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