HypeBeast, streetwear News.

October 7, 2006



Born out of frustration and the need for the latest news, Hypebeast has grown from a small internet blog into an industry stand piece. Started in January 2005, Hypebeast was an idea brought about from frustration in having to scour the net for hours on end in order to get the latest in street wear news.

From that Hypebeast was born. Boosting a large audience base and loyal fans Hypebeast has expanded into one of the best resources of information for the street wear market. Hypebeast has no definitive audience base but appeals to the great majority, reflecting the diverse and multicultural scene in street wear.

Apart from daily news, Hypebeast also provides and platform for companies/designers to showcase through features and interviews. Each feature/interview reflects highly on the creative and innovative field that urban street wear has developed in. As a result, these feature/interviews provide background info behind some of the leading companies, but also act as a source of inspiration for the growing audience eager to be involved in the street wear scene.

Hypebeast continues to grow as it aims to concentrate and refine the quality of news, articles and features. Hypebeast is the first website check for any street wear enthusiast and it hopes to continue so with the help of its loyal audience.


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